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OEM, white label or private label: which is right for your brand?

Three ways to put your name on a product, and how to choose between them by budget, timeline and how unique you need the formula to be.

Amber perfume bottles in warm studio lighting

Every brand we work with starts with the same question: how much of the product should be yours? The answer decides the route, the budget and how quickly you can launch.

White label: fastest to market

You choose from ready-made formulas and fragrances, in standard bottles and packaging, and we put your name on the label. Minimum orders are low and production is fast, which makes white label a good way to test a market or extend a range.

Private label: your brand, our proven formulas

You start from one of our proven, high-performance formulas, and we tailor the packaging, design and labelling to your brand identity. You get a product that looks and feels like yours without the cost and time of developing a formula from scratch.

OEM: made to your specification

Our lab develops a custom formula to your brief, from texture and scent to performance claims, and we manufacture it under your brand. OEM takes longer and costs more to start, but the product is unique to you.

How to choose

  • Testing a market or launching quickly: white label
  • Building a brand with its own look on a reliable base: private label
  • A signature product nobody else sells: OEM

Not sure yet? Tell us about your project and we will recommend a route, with a free quotation within 48 hours.

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